FOR IMMEDIATE RELEASE
Bicycle Coalition of Maine
34 Preble St.
Portland, ME 04101
CONTACT: Frank Gallagher
Office: 207-623-4511 x103
Cell or text: 207-671-1768
Bicycle Coalition of Maine Unveils 2017 BikeMaine Route
The 5th Annual BikeMaine Ride Will Stop In Six Western/Central Maine Communities
February 2, 2017 – (PORTLAND, Maine) – The Bicycle Coalition of Maine revealed today the route for its 5th annual BikeMaine ride, announcing that the 2017 ride will make stops in Skowhegan, Pittsfield, Kingfield, Rangeley, Hartford and Farmington.
“This year’s BikeMaine route will take riders to the base of some of Maine’s most iconic peaks,” BikeMaine Event Director Zach Schmesser said. “It is an opportunity to showcase the splendor and natural beauty of this region of Maine, along with the people and the culture. It’s going to be a very special ride.”
This year’s ride, dubbed, “Pathway to the Peaks,” will be held from September 9-16. Participation is limited to 400 riders. Riders will cover an average of 55 miles per day and a total of approximately 350 miles by the end of the week. To date 325 riders have signed up before knowing the exact location of this year’s route. Two-thirds of these riders are from out of state, with 20 percent of the riders reporting they have never been to Maine.
BikeMaine is a fully-supported, seven-day cycling tour organized by the Bicycle Coalition of Maine, with Anthem Blue Cross and Blue Shield as the presenting sponsor. Since 2013, BikeMaine has pumped nearly $1.7 million into the local economies of the regions where past events were located. Last year’s sold-out ride in Downeast Maine contributed $626,000 in direct economic impact, including $400,000 spent by riders during the ride, and $226,000 spent by the Coalition to produce the event, which includes most meals for the participants. Whenever possible, food is purchased from Maine farms, fishermen and lobstermen, highlighting Maine products and local services, Schmesser said.
“The visit by BikeMaine in 2016 was a huge injection of excitement and business into our downtown. Several galleries reported their best-ever September with the help of the extra business of the 2-day visit,” Jeanne Peacock of the Eastport Area Chamber of Commerce said. “The restaurants reported excellent business and the politeness of the cyclists even as they waited in packed restaurants around town. Thank you BikeMaine!”
The BikeMaine daily schedule is developed to allow riders to enjoy a carefully curated ride each morning, while leaving time to explore the hospitable and welcoming host communities each afternoon. Many local businesses, lodging establishments, bars, restaurants and gift shops in the past have reported record sales around BikeMaine’s visit to their communities.
BikeMaine is a fully-supported, seven-day cycling tour organized by the Bicycle Coalition of Maine. The tour takes a different course every year. Routes traverse uncrowded back roads, looping through small towns and scenic areas along the coast and inland. The event was created to promote the state as a bicycling destination and to use cycling as an economic development tool for local communities. Proceeds from the tour go to support bicycle advocacy in Maine. To learn more, visit ride.bikemaine.org.
About the Bicycle Coalition of Maine
The Bicycle Coalition of Maine is the statewide voice of cyclists and pedestrians. Since 1992, the Bicycle Coalition of Maine has led the effort to make Maine better for bicycling and walking by protecting the rights and safety of cyclists and pedestrians through education, advocacy, legislation and encouragement. We support biking and walking for health, transportation, and recreation. For more information: bikemaine.org.